EMV calculator

What your post is worth in ad money.

Enter a post's engagement — get its earned media value: what that organic attention would cost as paid ads.

Impressions / reach

Likes

Comments

Saves

Speak the language brands budget in

Brands don't buy followers; they buy attention priced against their ad spend. EMV translates your engagement into exactly that currency — which is why agencies report campaign results in EMV, and why your pitch should too.

India rates, not just dollar math

Indian CPMs and interaction values run differently from US campaigns, so this calculator has a proper ₹ mode with domestic values — not a blind currency conversion that would overprice your pitch into rejection.

Pair it with your media kit

Average the EMV of your recent posts and drop it into our free media kit generator next to your engagement rate. Numbers that talk money get replies from brand managers.

FAQ

Quiet answers.

Earned Media Value estimates what your organic engagement would have cost as paid media — each impression, like, comment, share and save priced at industry rates. It's the metric agencies use to justify influencer budgets.

Because they're the rarest and hardest to buy — a comment is real attention. Industry EMV indexes price a comment at roughly 40× a like.

"My average post generates ₹18,000 in earned media" hits harder than follower counts. Calculate EMV for your last 5 posts, average it, and put it in your media kit.

No EMV figure is — the per-interaction values are industry conventions. Use it for comparisons and pitching, not accounting.