Turn Insights into decisions
Instagram gives you raw numbers; it doesn't tell you what they mean. The virality score converts views, likes, comments and shares into one number — and, more usefully, tells you which specific rate is holding the reel back.
The four levers
Reach multiple — did it escape your followers? Fix: stronger hooks. Like rate — did it land emotionally? Fix: sharper payoff. Share rate — was it send-worthy? Fix: relatability and “tag someone” angles. Comment rate — did it start conversation? Fix: end on a question.
Score, fix, repeat
Score every reel for a month and patterns emerge fast: your best format, your real posting window, the hook style your audience rewards. Double down on what scores 60+.
FAQ